Category: Digital

  • Defying Gravity? The Problem with the Wicked Movie Marketing

    After almost a year of nonstop marketing, Wicked finally debuts in theaters on November 22, 2024. On paper, the campaign seems like a dream, following the wildly successful Barbie movie strategy: a fully immersive experience drenched in pink and green. But online, it’s getting roasted for being overdone and uninspired. Honestly? I kind of agree. Let’s…