Traffic by Ben Smith: How the Wild West of Digital Media Shaped Today’s Content Culture
If you’ve ever fallen down the rabbit hole of PerezHilton, Gawker, or Buzzfeed back in the early days of the internet, Ben Smith’s Traffic will feel like stepping into a time machine. As someone who remembers devouring these sites in their heyday—and now works as a digital marketer chasing the same…
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What’s in My Concert Bag? A Fangirl’s Essentials
I am a fangirl first and foremost. Between working the digital media side of live events to sneaking my way to the front to the pit on my own, I’ve mastered the art of packing the perfect concert bag to ensure I’m prepared for anything and everything. Whether you’re headed…
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Why *NSYNC’s “Merry Christmas, Happy Holidays” Still Slaps | Revisiting Millennial Pop Christmas Albums
Let’s get this out of the way right now: I was always more of a Backstreet Boys girl. My heart was firmly in Camp BSB, doodling “Kieran Carter” in my notebook because Nick Carter was obviously going to randomly sail from Tampa to Lake Superior and fall in love with…
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Building Christmas Cheer: Baby Cat’s Cat House Tradition
I got Baby Cat in 2017, and like any anxious new mother, I joined a bunch of Facebook groups to be told I was doing everything wrong all the time. But I did find out about these Target Wonderland Cat Houses. Naturally, I had to have one for my precious…
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Defying Gravity? The Problem with the Wicked Movie Marketing
After almost a year of nonstop marketing, Wicked finally debuts in theaters on November 22, 2024. On paper, the campaign seems like a dream, following the wildly successful Barbie movie strategy: a fully immersive experience drenched in pink and green. But online, it’s getting roasted for being overdone and uninspired. Honestly?…
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Harmonizing Your Brand: Ensuring Consistent Voice and Visual Identity Across Social Media
This guest post is in partnership with Adobe Express. Find out more at adobe.com/express In today’s digital age, maintaining a unified brand voice and visual identity across various social media channels is crucial for enhanced brand recognition and audience engagement. With the vast array of platforms available, each with its…
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Glitter and PrOFANITY 