Glitter and PrOFANITY

Gone are the days when being a “creative” meant you were destined for a life of making ends meet, selling your art on street corners, and subsisting on ramen noodles. Today, we’re living in the era of the creator economy, where individuals who create content – whether it be videos, podcasts, writing, or even memes – can turn their passions into profitable careers.

So, what exactly is the creator economy? In essence, it’s the economy that has emerged around individuals who create and distribute content online. This includes everything from social media influencers to independent artists who sell their work on platforms like Etsy. As more and more people consume content online, the demand for creators has skyrocketed, and the creator economy has become a force to be reckoned with.

Why is the creator economy so important? For starters, it’s a massive economic opportunity. According to one study, the creator economy is set to be worth $100 billion by 2025, up from $15 billion in 2019. That’s a lot of dough. And while the big players in the creator economy – think YouTubers with millions of subscribers or TikTokers with viral videos – may get most of the attention, there’s also plenty of opportunity for smaller creators to carve out their own niches and make a living doing what they love.

Ok, but what does this have to do with fangirls?

Fangirls create content about the things they love, and often without any expectation of getting paid for it. You can think of this in the stereotypical case of a Swifty creating beautiful video edits on Instagram or TikTok with clips of their favorite songs. You can also think of this as a small business utilizing user-generated content to showcase their new releases or highlight use cases. The most significant difference between hiring an influencer and seeking out a fan of the product is that fangirls truly love, use, and advocate for you regardless of partnership. Their reach is more targeted and the voice is more authentic and valued to their audience.

So, if you’re someone with a creative passion – making videos, writing, designing, or anything else – now is the time to get involved in the creator economy. With the right mix of talent, hard work, and luck, you could be the next big thing in online content. And who knows? You might just be able to make a living doing something you genuinely love.